Adamec Communications supports nonprofit leaders in real time with rapid response, crisis communications, and reputation management. How do we plan for a crisis before it occurs?
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On May 4, I teamed up with my colleagues at Hairpin to offer a free webinar, hosted by the Communications Network, about the role of branding in this unprecedented moment. You can watch a recording of it here.
As I’ve shared before, even after we get through the worst of this crisis, we know that the landscape has been permanently altered for the nonprofit sector. This is a moment for adaptive leadership like none other.
The organizations that are faring well through this crisis are the ones that had something to turn to when they needed to adapt: their brand. They are the ones that live and breath their brands daily, who know not just their programming and service model, but their core vision, beliefs, and purpose.
This webinar offers a practical guide for nonprofit leaders, communicators, and strategists to navigate the here-and-now and use what you know about your brand to adjust, adapt, and accelerate. My colleague, Craig Bida, and I explore the elements of brand strategy, how to leverage them at this unique moment of disruption, and how to design your messaging, activities, and offerings in a way that embraces disruption.