Let’s be honest, it’s a crowded field in the social impact space. Organizations and advocates compete, in many cases, for the same dollars, the same attention, and the same limited corners of the public consciousness. By understanding the field as well as you do, we can develop a strategy to rise above the noise and begin to look and talk differently about your brand and your mission. Through strategies rooted in thought leadership, strategic communications, and cultural and behavioral science, Adamec Communications can help you and your stakeholders with a fresh perspective on what is and what could be.
Positioning Work
- A regional trade organization asked Adamec Communications to help them develop a fresh perspective on energy use so they sounded a little less like the rest of the field.
- A national technical assistance provider asked Adamec Communications to help them develop a unique platform in a new space they were looking to enter without getting lost in the crowd.
- A national education organization asked Adamec Communications to help develop an alliance of allies that could push a shared agenda without causing initiative-fatigue.
Services
Field Analysis: We can look across other organizations in your space to see how they are talking about your issue or what they are doing to bring attention to their cause.
Research Integration: There is innovative research that can help us shape issues in ways that will move people in the right direction, and too few organizations know about it or know what to do with it. Shaun Adamec is an expert on this research and can help you apply it to your messaging and strategies to stand apart from the rest of the field.
Brand Strategy: Adamec Communications can help you rethink the way you present yourself, from the look and feel of your materials to the words used to describe your work. We have the knowledge and experience for the refresh you desire.
Issue Framing: We can train you and your stakeholders on how to talk about your issue and what themes to avoid to help draw attention, resources, and support for your organization and cause.
