We start with your brand identity. Who do you want to be in the world? How do you want people to think about you and your mission? What is your character? What are your beliefs and values? What is your tone, image, and purpose? All of these answers contribute to a consistent, dynamic voice for your organization that not only defines how the world perceives your brand, but how the public thinks about your cause as well.
Brand Voice Work
- A national education coalition asked Adamec Communications to develop messaging to help the many voices at their table sound as if they were singing from the same song sheet.
- A regional foundation working on climate issues asked Adamec Communications to help communicate their strategy shift in ways that excited stakeholders, not worried them.
- A national service organization asked Adamec Communications to help align their hundreds of employees around common language to articulate their value proposition.
- A new school in Massachusetts asked Adamec Communications to develop their brand narrative so their marketing materials were consistent and accurately reflected the tone they wanted to project for their school.
Services
Audience Segmentation: To accurately reflect your brand in words, you must know who you are talking to. We will help prioritize strategic audiences and speak to them in ways that bring them closer to your desired action for them.
Brand Narrative: Using our custom approach to narrative development, we will build the story of your brand that can be used by all of your messengers to ensure consistency in voice, tone, and mission, and adapted to fit audiences and contexts.
Creative Assets: We can develop the assets that will make you shine. From new websites to professional videos, brochures to info kits, and executive speechwriting to logo and tagline, Adamec Communications and our network of partners can deliver what you need.
Message Platform: Think differently about how you communicate your cause. Using the latest in behavioral and cultural research, we will develop new messaging for your stakeholders to not only speak consistently about the brand, but also speak strategically about your cause.
