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  • The Research Collaborative: What is it and why should anyone care?
Jobs for the Future

The Research Collaborative: What is it and why should anyone care?

Jobs for the Future created a first-of-its-kind Research Collaborative in 2016 to investigate and evaluate what we know about student-centered learning and leverage that knowledge to effect meaningful change at scale. Two years into the effort, they realized they could benefit from an internal look at themselves and an alignment around what really matters.
What We Did

Strategic Positioning
Brand Voice
Training

Challenge

Asked of a dozen people in the room, "What is the Research Collaborative and why is it important?" we heard a dozen different answers – not an uncommon phenomenon when the bulk of the work is dedicated to the programming itself and less to the task of communicating about it externally. But JFF had a big event coming up where they would reveal the findings of some ground-breaking education research. They needed some language that made sense, was easily digestible, and that all of their stakeholders could rally behind. They called on Adamec Communications and got a lot more than just some fancy words on a page.

Solution

What started with a need to develop a mobilization strategy that would bring hundreds of people from across multiple sectors to a big event that would occur in three months resulted in an accelerated strategy development process to: (1) develop a brand narrative, (2) scaffold priority audiences, and (3) build a comprehensive communications strategy for both the event and the Research Collaborative more broadly.

Result

Jobs for the Future held their event. It exceeded their attendance expectations, bolstered by the recommendations developed by Adamec Communications. More than a successful event, however, JFF came away from their project with Adamec Communications with a brand narrative that has been used as a lens through which all external facing messaging now flows. They now have a sense of who they are targeting and why, are better equipped to eschew work that falls outside of those target areas, and have a renewed focus on what the end goals are and what it will take to reach them.

"Shaun's insights and activities brought us to epiphanies we never would have achieved were it not for his careful and incisive guidance. We find ourselves coming back to what Shaun taught us again and again, to recommit to our strategies and refresh our thinking."

Eric Toshalis

Senior Research Director, JFF